Calve Product Tease

To promote the brand's new product on social media, a mystery-driven teaser campaign was developed. As part of this campaign, a "Mystery Box" concept was introduced to spark curiosity and build excitement among the audience.

In the initial phase, posts featuring hints about the box's contents were shared to create intrigue. Following this, the box was unveiled, and subsequent content showcased the brand's new product in detail. This strategy aimed to gradually increase audience engagement and make the product launch more impactful.